IT’s all about usability and security!
Satisfied customers are the best advertisements!
The growth of broadband and its stability has made almost every SME use computers and the Net today. This fact is propelling the success and popularity of SaaS. Sensing this trend, the A2zapps.com team has also built its marketing strategy around this model. Kundu explains: “We believe in the concept of ‘customers getting customers’, and trust that no benchmark speaks better than a bunch of satisfied customers.
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“Our competitors are large and have deep pockets; hence, the traditional models of marketing in a huge and unstructured market like India obviously couldn’t have been the best way forward for us. Therefore, our strategy has been to make every Indian SME excited and believe that their long wait for a complete business application with no IT hassles, is now over.”
Innovation is at the core of each of A2zapps.com’ endeavours. Kundu points out, “Today, we have won awards and accolades from prestigious bodies, for our platform. However, we feel innovation is not just about technology—it’s about fresh ideas in every field like marketing and customer success management.”
The team, as part of its founding philosophy, lays stress on innovation and strives to build a culture within the organisation that helps every individual to contribute ideas.
Plans for the future
A2zapps.com presently has its office in Delhi but intends to open offices in other locations as well, as part of its expansion and diversification strategy. There are plans to go to locations where SME clusters are stronger compared to the traditional metro cities. Kundu affirms, “Our strategy is to be where the customers and businesses are.”
The A2zapps.com team has clear short-term and long-term goals. In the immediate future, the team wishes to lead the SaaS revolution in India, as it is one of the first to offer a SaaS platform. The aim is to go to all Tier-I, and some of the Tier-II, cities and raise its revenue to $ 2 million by 2010-11 in order to reach a break-even point.
As part of its long-term goals, the company wishes to be one of the global leaders in the SaaS space and enlist 100,000 paid subscribers in the next five years (by 2013-14). The company also has plans to
go public by 2013-14, and is looking to build a collaborative eco-system within the ‘SaaS community’ and spread awareness about SaaS and its benefits in all developing countries.
Kundu also offers a few words of advice to those with entrepreneurial ideas up their sleeves: “Focus on the need in the market, on solving the customers’ challenges, and on making the customer successful; and your success would automatically follow.”
Now, you cannot get more customer-driven than that. A2zapps.com is clearly flourishing by making its customers kings.